James Patterson launches his ReadKiddoRead website to encourage young readership. According to his website, his goal is to help "parents and educators connect their children with the books that will turn them into lifelong readers...." He does this by suggesting page-turners for various age groups. He started this when his own son showed a reluctance to read.

I noticed that his links to the various online booksellers appeared not to have an affiliate ID. That is, he gets no fee for sending his visitors to the online sellers, so I take this to be a heart-felt effort. (But he could donate such fees to a literacy organization.) He also linked to a library finder.