A post yesterday mentioned Technorati's top 100 blogs. (Um, this one is not in that list.) Why should we care what Technorati's opinion is? They are the Google of blogs...a blog search engine. Their criteria for assessing the ranking of blogs is arguable but reasonable. They also carry enough weight now that their prophecy's can be somewhat self-fulfilling.

But that's not what this post is about. Technorati very generously publishes their State of the Blogosphere annual report for the public. If you're looking at blogging seriously, or are just interested, you may find the report a treasure trove of information. It is published as five reports, found here. The subject matter of the reports is:

• Day 1: Who Are the Bloggers?
• Day 2: The What And Why of Blogging
• Day 3: The How of Blogging
• Day 4: Blogging For Profit
• Day 5: Brands Enter The Blogosphere