The Sci Fi channel is changing their name to Syfy. Bleech. They believe this will shed their geeky image.

“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.

Mr. Brooks said that when people who say they don’t like science fiction enjoy a film like “Star Wars,” they don’t think it’s science fiction; they think it’s a good movie.

One of the comments posted suggested that the Sci Fi Channel was doing so well because of the women who were watching Dr. Who (before the name change). I think it is a bit of a slight to women to suggest that they will flock to science fiction because of a blingy new name rather than the content.