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Friday, March 6, 2009

Small Presses Prosper

PW chatted with 11 small presses that are doing better than surviving in rough economic times. Some of the survival tactics mentioned were:

  • Moving to a larger trade market
  • Efficient production and careful budgeting
  • Larger royalties instead of advances
  • Tapping an underserved market
  • Special sales through a marketer

According to the final arbiter in all matters (wikipedia), small presses have sales under $50 million, after returns and discounts and average fewer than 10 titles per year. The figure of$50 million is the example for the U.S. market and would change correspondingly for the targeted market.

Here is a terrific list of literary small presses, provided by an industry association for literary presses and magazines and online publishers, the Council of Literary Magazines and Presses.

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