Small Presses Prosper
PW chatted with 11 small presses that are doing better than surviving in rough economic times. Some of the survival tactics mentioned were:
According to the final arbiter in all matters (wikipedia), small presses have sales under $50 million, after returns and discounts and average fewer than 10 titles per year. The figure of$50 million is the example for the U.S. market and would change correspondingly for the targeted market.
Here is a terrific list of literary small presses, provided by an industry association for literary presses and magazines and online publishers, the Council of Literary Magazines and Presses.
- Moving to a larger trade market
- Efficient production and careful budgeting
- Larger royalties instead of advances
- Tapping an underserved market
- Special sales through a marketer
According to the final arbiter in all matters (wikipedia), small presses have sales under $50 million, after returns and discounts and average fewer than 10 titles per year. The figure of$50 million is the example for the U.S. market and would change correspondingly for the targeted market.
Here is a terrific list of literary small presses, provided by an industry association for literary presses and magazines and online publishers, the Council of Literary Magazines and Presses.
Labels: publishing
posted by William Highsmith at
9:30 AM
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