Over at Sci Fi Wire, the story about the name change of the Sci Fi Channel to SyFy generated about 1000 comments (mostly negative). I only wrote 850 of them...no, nary a one did I write. Sci Fi Wire questioned Sci Fi Channel president Dave Howe. The main motivation seemed to be branding and expansion to other markets. You can't brand "Sci Fi" anywhere, he says. You may find the rest of the conversation interesting. The rest of the logo "Imagine Greater" seems to follow a recent trend of catchy but ungrammatical phrases.