Google has made something of a play in social networking by providing a "google profile" feature. Their justification from the official Google blog is that everyone has searched for their name on Google and didn't always like what they found. The information could have been old (and possibly embarrassing) or associated with someone else with the same name.

The premise of the service is that you can start your official profile, so that it will be vetted...um, corrected.

Google would appreciate it if you considered this the top rung of your network of social networks; then everyone would go to Google for links to your Facebook, Myspace, et al accounts. Clever.