Flash Fiction: a complete story
in one thousand or fewer words.

Monday, July 13, 2009

How Hollywood Markets Movies Internationally

Here is an interesting Variety article that describes how Hollywood studios market their films internationally. No doubt, this approach is used elsewhere, too. The article gives examples from several movies, the latest "Star Trek" movie, the most interesting.

In short, "Star Trek" can be presented as a space opera, a disaster movie, a romance...any way you want to fashion it to match the tastes of the target audience. The most amusing, due to the terminology used, is the "office ladies" spin in Japan. These working women go to movies alone after work in droves and are critical to a movie's success in Japan; thus "Star Trek" was spun as a romance in their ads and trailers, there.

Labels: ,


Post a Comment

Links to this post:

Create a Link

<< Home

Copyright (c) 2007 Flash Fiction Online
and the authors of the individual stories and articles.
All Rights Reserved.
Email the Webmaster with questions or comments about this site.
For other contact information visit our contact page.