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Tuesday, September 29, 2009

Disney Online E-books Play

Through DisneyDigitalBooks.com, Disney Publishing Worldwide is offering an online e-book service for readers from 3 to 12 years of age. This is a no-device service (ie, no e-book reader such as the Kindle required). Disney has about 500 books online now and intends to continuously expand the offerings. This includes traditional storybooks and chapter books and newer material, such as Hannah Montana material. The service will include features such as storybook creation and a personal space.

Some industry observers [1 2] claim this is an attempt at an industry-defining move, marketing directly to parents, and requiring no special devices. The annual subscription is about $80. There is a monthly subscription of about $8. These subscriptions are for up to three children in the household, according to the DisneyDigitalBooks.com. They have a free trial, presently.

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