Yesterday, we spoke of the transition of a ten-sentence picture book to a ninety-minute movies, Where the Wild Things Are. (Maurice Sendak's long history in publishing and avid fan base might have a little bit to do with it.) Today, Publishers Weekly has an article about an iPhone app, a popular game called Soul Trapper, netting the game author a book trilogy deal. The article seems to suggest that what the publisher is getting is rights to use the world via third-party writers rather than stories from the game author.