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Thursday, February 4, 2010

SFWA Weighs In On Amazon-Macmillan Battle

FFO covered the Amazon-Macmillan distribution battle. At issue is the price that Amazon wants to charge for eBook versions of new publications. Amazon wanted to charge $9.99. Macmillan thought that was too low. This precipitated a battle in which a new sales model was invoked by Macmillan and "Buy" buttons for Macmillan volumes on Amazon were yanked.

Here are the issues:

  • Macmillan thought the eBook price was predatory and would hurt their print book business.
  • Amazon sees eBooks as a loss leader to drive traffic.
  • Authors want to sell their books and make a living.
  • Buyers want cheap books.

That's not a simple set of issues to solve to everyone's satisfaction. Now, the Science Fiction and Fantasy Writers of America (SFWA.org) has considered the issues (with their members' best interests in mind, presumably) and weighed in on the Amazon-Macmillan battle, supporting Macmillan's case through appeal and through the replacement of Amazon.com links on SFWA's website for their members' books with links to other vendors.

The issues listed above are represented in the many public comments attending SWFA's article.

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