Flash Fiction: a complete story
in one thousand or fewer words.

Sunday, April 25, 2010

Amazon v. Print Publishers

We've covered the story of Amazon's battle with print publishers over e-Book pricing. The Christian Science Monitor has a concise summary of the strange number game behind this battle. In short, it's all about defining the market, for now, rather than profits. Here is a summary of the players'...shall I call it voodoo economics? Nah, that dredges up too many dead topics. Um, here is a summary of what the players want:

Amazon: dear Sirs and Madams: we'd like to buy your e-Books for $13 and sell them for $9.99. Thank you.

Dear Mr. Bezos: thank you for your concern. However, for your benefit, we prefer that you make a nice 30% fee for selling our e-Books. $18.50 sounds like a much nicer retail price.

Motives: Amazon is willing to lose money for now to set the buyers' expectations for low prices for e-Books and own the market. The publishers cringe at the effect that such a low price for e-Books will have on print book sells. Who's in charge here?

In another related article, I saw another motive: Amazon allegedly wants to take the "middle man" (publishers) out of the equation and deal directly with authors.



Labels: , ,

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home

Copyright (c) 2007 Flash Fiction Online
and the authors of the individual stories and articles.
All Rights Reserved.
Email the Webmaster with questions or comments about this site.
For other contact information visit our contact page.