Sounds like a fun way to launch a book:

More than 900 Borders and Waldenbooks stores across the country will celebrate the highly anticipated release of Breaking Dawn, the fourth and final book in Stephenie Meyer's bestselling vampire-inspired "Twilight" series, with exciting in-store book release parties beginning at 10 p.m. Friday, Aug. 1 and culminating at midnight when the book officially goes on sale. The Borders and Waldenbooks parties, themed "From Twilight til Dawn: A Night with a Bite," will include costume contests, trivia contests and lively debates on themes from the book series.

More details are in the press release.